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Iancu v. Brunetti

Updated Sep 18, 2026

In brief

The Supreme Court upheld the Federal Circuit’s ruling and struck down the ban on registering “immoral” or “scandalous” marks because it treated messages differently based on their views.

Where it stands
Decided

Decided 6-3 · June 24, 2019 · Opinion by Justice Kagan

What it’s about
This case asked whether the federal government could refuse to register trademarks it considered “immoral” or “scandalous,” after the Patent and Trademark Office denied Erik Brunetti’s application to register the mark FUCT.
Who it affects
The Patent and Trademark Office may no longer rely on this ban to reject a trademark application because of the mark’s viewpoint, meaning the idea or position it expresses.

Summary: written with AI from the case record.

Illustration for Iancu v. Brunetti
Conceptual illustration · AI-generated

What it's about

The Supreme Court held that this part of the Lanham Act violates the First Amendment because it discriminates based on viewpoint.

Following Matal v. Tam, the ruling reinforces the Court’s broader First Amendment rule that government cannot treat speech differently because of the view it expresses.

Question presented

Whether Section 1052(a)'s prohibition on the federal registration of "immoral" or "scandalous" marks is facially invalid under the Free Speech Clause of the First Amendment.

What the Court decided

Holding

The Lanham Act’s prohibition on registration of “immoral[ ] or scandalous” trademarks violates the First Amendment. In Matal v. Tam , 582 U. S. ___, this Court declared unconstitutional the Lanham Act’s ban on registering marks that “disparage” any “person[ ], living or dead.” §1052(a). A divided Court agreed on two propositions. First, if a trademark registration bar is viewpoint based, it is unconstitutional. And second, the disparagement bar was viewpoint based. The “immoral or scandalous” bar similarly discriminates on the basis of viewpoint and so collides with this Court’s First Amendment doctrine. 877 F. 3d 1330, affirmed.

Result
Affirmed

The vote

  • Joined the judgment
  • Dissented
  • Wrote an opinion
Majority · 6joined the Court's opinion
  1. Kaganwrote the opinion
  2. Thomas
  3. Kavanaugh
  4. Ginsburg
  5. Gorsuch
  6. Alitoalso wrote separately
Dissenting · 3disagreed with the result
  1. Breyerwrote a dissent
  2. Sotomayorwrote a dissent
  3. Robertswrote a dissent
6 justices joined the judgment, 3 dissented.

From the opinions

“The Court’s decision today will beget unfortunate results.”

— Justice Sotomayor(dissent)

What's next

The Supreme Court’s review is complete. Any further handling of Brunetti’s application must follow the Federal Circuit’s ruling, not the registration ban the Court struck down.

Why it matters

The decision confirms that government cannot favor one side’s views over another’s in trademark registration.

Documents

4

Docket activity

8
  • New analysis added

    Sep 18, 2026 · Court records

  • AI analysis generated: Case Briefing

    Sep 18, 2026 · Generated

  • AI analysis generated: Decision Record

    Sep 18, 2026 · Generated

  • New analysis added

    Jul 2, 2026 · Court records

  • Opinion added: opinion

    Jun 24, 2019 · Court records

Show 3 more
  • Brief added: Petition

    Sep 7, 2018 · Court records

  • Court Order added: Lower Court Orders/Opinions

    Jun 29, 2018 · Court records

  • Brief added: Questions Presented

    Court records

More questions

4
What did Iancu v. Brunetti decide?
The Supreme Court upheld the Federal Circuit’s ruling and decided that the Lanham Act’s “immoral” or “scandalous” registration ban violates First Amendment free-speech protections.
Why was the trademark rule unconstitutional?
The Court said it discriminated by viewpoint, meaning it treated trademarks differently based on the ideas or views they expressed.
Who won the trademark dispute?
Erik Brunetti won at the Supreme Court because the Court left the Federal Circuit’s ruling against the registration ban in place.
What happens next for Brunetti’s application?
The Supreme Court’s review is complete; any further handling must follow the Federal Circuit’s ruling rather than the registration ban the Court struck down.

Sources

Primary materials plus reporting. Best-effort analysis: this explainer relies on a mix of primary materials and trusted secondary sources. Official filings and opinions remain authoritative.

Checked Sep 18, 2026Methodology

Court records and filings

Reporting and analysis